April 16th, 2014
shinecreativetv

#SHINELAB: DAYDREAM.

Dreams aren’t only for nighttime. We daydream all the time, whether to relive a memory, wander imaginary landscapes, or to consider extraordinary ideas. We’ve all had moments where we press pause on our reality and let imagination take hold. Anything and everything could be part of a dream.

Let your mind, or your camera, wander this Wednesday, and see where your daydreams take you. Use the #ShineLab and #daydream to show us inside your imagination.

Video by Refik Anadol

April 14th, 2014
shinecreativetv

#MINDSBLOWN: HOW TO TELL STORIES IN AN A.D.D. WORLD

Gary Vaynerchuk gives it to us straight: “We’ve gotten to a point where everything is on our time,” says Vaynerchuk, “So why is everyone storytelling like it’s 2007 in a 2014 world?” The best digital storytellers, he says, use the social media to “hook” audiences in for the deeper stuff. We should give, give again, and give some more before ever asking for anything from our community. “We have to start respecting the nuances of every platform.”

In this 99U talk, best-selling author and founder of VaynerMedia Gary Vaynerchuk breaks down how our work can cut through our current “A.D.D. Culture” — One where we binge-watch entire television seasons in one sitting and prefer texting to phone calls.

March 27th, 2014
shinecreativetv

#THROWBACK: GIRLS + TRAINS.

TBT’ing four short years ago to this little gem our director Drury Bynum created guerilla-style with model/muse Alana Woolf (@toopoortobealabelwhore on Instagram) in Baltimore’s Penn Station. Notice the analog train schedule with the old school flippy style numbers that are now all fancy and digital. We fondly remember the simplicity of that day at Shine Collective. Alana styled her look, grabbed some accessories + with only Canon 5D and a monopod, Drury shot stealth-like in and around the station.

The light, the mood, the action, the girl, the old relics of the station were a once in lifetime melding of events captured in this beautiful moment.

March 26th, 2014
shinecreativetv

#INSPIRATION: ON WHAT NOT TO DO.

Loving this parody created by video stock footage company Dissolve using Kendra Eash’s  McSweeney’s article This Is a Generic Brand Video,” but narrated and set to actual stock video clips from Dissolve. Brilliant!  Excellent lessons here in 1) not taking yourself too seriously and learning to laugh at (possibly) your own expense, 2) not falling into the traps of generic branding, 3) go for the unexpected, not the expected and  4) do it different, do it better.

March 24th, 2014
shinecreativetv

#SHINELAB: WHAT’S IN YOUR #VESSEL?

To give ourselves ONE more thing to do around here, we decided to experiment in the ShineLab and focus on a theme a week for the next 52 weeks + all the ways we can represent that theme using our social channels. This week is our first week. The theme is VESSEL. It’s amazing how many different ways you can look or think about one word. I’ve been exploring the vase/liquid-holder/open container kind of vessel, but haven’t even considered the blood & ship varieties. Starting this kind of project is kind of like going to the gym in January. Check back with us in three months and see if we’re still going or gave up and ate donuts instead. 

More thoughts + ideas to come…+ please play along. We want to see your vessels.

March 18th, 2014
shinecreativetv

#MINDSBLOWN: WORKSHOPPING WITH HEART  

One of our goals at Shine is to learn something new everyday. Whether it’s how to pick a lock, work a Shoshanna bun or this crazy yoga pose. Same goes for filmmaking, we’re always wanting more. New lighting techniques, new lenses, new editing techniques…so when we heard about an amazing workshop that would help us make our storytelling 100x better, we responded with a resounding hells yes.

At Stillmotion’s ‘Storytelling with Heart,We had the privilege of hearing how these guys do what they do and learning how to apply it to what we do. Stillmotion is (in their words) ‘a small collection of curious, loud, trouble-making souls who believe that powerful stories can change the world’. They have a killer process of story development and a beautiful way of showing + telling, so how could we not take this workshop? On their 28-city tour we sat in on the DC stop and over the course of 8 hours, we gained a whole new process in ‘finding the story’ and a keen understanding that our job is knowing a client better than they know themselves. (how’s that for ROI?)

It was like a storytelling/film school/networking opportunity all rolled into one. We love meeting others in our industry, so not only did we meet a bunch of local filmmakers but we realized that we’re not alone in our challenges. The guys at Stillmotion have something special and even better, are willing to share it with the rest of us. 

February 28th, 2014
shinecreativetv

#INSPIRATION: SOCHI GETS SENTIMENTAL

We didn’t think we’d be busting out the Kleenex during the 2014 Sochi Olympics, but P&G’s Kept Us Going commercial proved us to be a bunch of softies. It’s part of the Thank You Mom series which illustrates the powerful love and support moms continuously give to their children. From picking them up and pushing them forward after they’ve fallen, to cheering them on as Olympian winners, it shows how a mother was behind them every step of the way. Its phenomenal storytelling captivated our attention and warmed out hearts, and we even got a chill or two. This was Shine’s vote for best 2014 Sochi commercial, but what about you, any favorites?

February 26th, 2014
shinecreativetv

#SHINELAB: BACK STAGE AT CENTERSTAGE

This week we took a sneak peek into the talented in-house costume shop at Baltimore’s own Centerstage. While surrounded by dozens of old-fashioned hats, assorted buttons, and precious lace and fabrics, we met with the theater’s behind-the-scenes masters, including Artistic Director Kwame Kwei-Armah. Our upcoming video focuses on the phenomenal abilities of the costume shop and its talented leader David Burdick, and will premiere at Centerstage’s annual gala in April. If you’re into a little Twelfth Night however, the production opens March 5th. The costumes are guaranteed to be a knockout—trust us. 

Photos by Katherine Roberts

February 24th, 2014
shinecreativetv

#INSPIRATION: J CREW IS CONTENT CRAZY 

J. Crew on Film never ceases to amaze us with their super creative and beautifully executed fashion films. They don’t just show us what’s in their new collection or what inspires them, they build really great stories that captivate from beginning to end. They remind us that every process has an arch. Every product has a history. Every brand has a chewy center waiting to be discovered. 

What’s at your brand’s center?

February 20th, 2014
shinecreativetv

#THROWBACK: TULUM

Again with the snow. Collectively, as a coast, we are all officially over it and new reports predict that it’s not done yet. So today’s #tbt takes us to warmer days and memories of the sun, sand and ceviche of TULUM. If you’re headed there, a few things you must do: eat every night at Hartwood Restaurant, stay at the rustic chic Casa Violeta, have breakfast & buy a new scent at Coqui Coqui, say hey to Guido at Mama Mu’s and ride bikes down the single road in and out of Tulum and just wander… The sand is soft, the water salty and the air, magic.

We are ShineCreative.tv. Creators, dreamers, adventurers and fighters. Changing the face of advertising, one video at a time.

BRIGHT is our blog.

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