July 29th, 2014


This is a quick lesson from Getty Images on Content Marketing and another version of ‘everything sounds better with a British accent.’ My favorite quote is by Kenneth Blanchard of Story Worldwide: ‘Content marketing is…about engaging consumers  with the stuff they really want in a way that serves your brand’s purposes & ideals, rather than just trying to jam your logo into their periphery.

We’ve also pitched something along the lines of this nugget from Joe Pulizzi (founder of the Content Marketing Institute) to a few brand executives, but got nothing but blank stares: ‘Creating interesting information your customers are actually passionate about so they actually pay attention to you.’  Next time we’re trying it with an accent…

May 8th, 2014


Our latest collaboration is with Make Tribe—which, according to their site, is ‘a series of seasonal crafting workshops, striving to promote and foster creative communities. Each expert-led event is centered on learning a new skill or making a craft. From curated cocktails to thoughtful decor, every detail is considered—and none is too slight. All supplies, sips and snacks provided—just bring your curious spirit.’ This event was all about the hog + took place at the brand spanking new butcher shop/bar Parts & Labor in Baltimore. 

This event proved to be nothing short of their mission, not to mention completely beautiful, delicious eye candy everywhere our camera turned, so we really enjoyed this project! 

May 2nd, 2014


If ever there was a shoot where I could just throw my iPhone around and every shot come up a winner, it was this one. Generally, when not producing, I (Jamie) photograph the set to capture the moment, but mainly because I’m obsessed by what I’m seeing in front of me and this ‘set’ was magic. Our day at the Norfolk Southern Juniata Train Shop was remarkable for two reasons, 1) it was both industrial and gritty (yes!) and 2) the factory was pumping out refurbished/recycled train cars and actually doing its part to save the planet (unexpected for a big-ass freight company), not destroy it. Special thanks goes to the RP3 Creative Director Jamin Hoyle who catered to my whims + posed like a true machinist.

April 23rd, 2014


This week’s theme is adventure, which is exactly what we’ve been up to recently. We’re currently in Bogotá, Colombia on a shoot and here’s a sneak peak of what we’ve been exploring. More soon to come, but for now take a picture and tag #ShineLab to show us your where your adventures take you. Happy travels.

April 16th, 2014


Dreams aren’t only for nighttime. We daydream all the time, whether to relive a memory, wander imaginary landscapes, or to consider extraordinary ideas. We’ve all had moments where we press pause on our reality and let imagination take hold. Anything and everything could be part of a dream.

Let your mind, or your camera, wander this Wednesday, and see where your daydreams take you. Use the #ShineLab and #daydream to show us inside your imagination.

Video by Refik Anadol

April 14th, 2014


Gary Vaynerchuk gives it to us straight: “We’ve gotten to a point where everything is on our time,” says Vaynerchuk, “So why is everyone storytelling like it’s 2007 in a 2014 world?” The best digital storytellers, he says, use the social media to “hook” audiences in for the deeper stuff. We should give, give again, and give some more before ever asking for anything from our community. “We have to start respecting the nuances of every platform.”

In this 99U talk, best-selling author and founder of VaynerMedia Gary Vaynerchuk breaks down how our work can cut through our current “A.D.D. Culture” — One where we binge-watch entire television seasons in one sitting and prefer texting to phone calls.

March 27th, 2014


TBT’ing four short years ago to this little gem our director Drury Bynum created guerilla-style with model/muse Alana Woolf (@toopoortobealabelwhore on Instagram) in Baltimore’s Penn Station. Notice the analog train schedule with the old school flippy style numbers that are now all fancy and digital. We fondly remember the simplicity of that day at Shine Collective. Alana styled her look, grabbed some accessories + with only Canon 5D and a monopod, Drury shot stealth-like in and around the station.

The light, the mood, the action, the girl, the old relics of the station were a once in lifetime melding of events captured in this beautiful moment.

March 26th, 2014


Loving this parody created by video stock footage company Dissolve using Kendra Eash’s McSweeney’s article This Is a Generic Brand Video,” but narrated and set to actual stock video clips from Dissolve. Brilliant!  Excellent lessons here in 1) not taking yourself too seriously and learning to laugh at (possibly) your own expense, 2) not falling into the traps of generic branding, 3) go for the unexpected, not the expected and  4) do it different, do it better.

March 24th, 2014


To give ourselves ONE more thing to do around here, we decided to experiment in the ShineLab and focus on a theme a week for the next 52 weeks + all the ways we can represent that theme using our social channels. This week is our first week. The theme is VESSEL. It’s amazing how many different ways you can look or think about one word. I’ve been exploring the vase/liquid-holder/open container kind of vessel, but haven’t even considered the blood & ship varieties. Starting this kind of project is kind of like going to the gym in January. Check back with us in three months and see if we’re still going or gave up and ate donuts instead. 

More thoughts + ideas to come…+ please play along. We want to see your vessels.

March 18th, 2014


One of our goals at Shine is to learn something new everyday. Whether it’s how to pick a lock, work a Shoshanna bun or this crazy yoga pose. Same goes for filmmaking, we’re always wanting more. New lighting techniques, new lenses, new editing techniques…so when we heard about an amazing workshop that would help us make our storytelling 100x better, we responded with a resounding hells yes.

At Stillmotion’s ‘Storytelling with Heart,We had the privilege of hearing how these guys do what they do and learning how to apply it to what we do. Stillmotion is (in their words) ‘a small collection of curious, loud, trouble-making souls who believe that powerful stories can change the world’. They have a killer process of story development and a beautiful way of showing + telling, so how could we not take this workshop? On their 28-city tour we sat in on the DC stop and over the course of 8 hours, we gained a whole new process in ‘finding the story’ and a keen understanding that our job is knowing a client better than they know themselves. (how’s that for ROI?)

It was like a storytelling/film school/networking opportunity all rolled into one. We love meeting others in our industry, so not only did we meet a bunch of local filmmakers but we realized that we’re not alone in our challenges. The guys at Stillmotion have something special and even better, are willing to share it with the rest of us. 

We are ShineCreative.tv. Creators, dreamers, adventurers and fighters. Changing the face of advertising, one video at a time.

BRIGHT is our blog.

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